Practically anything is capable of functioning as a trademark, including a word, a phrase (“IF IT IS GOYA IT HAS TO BE GOOD”), a letter or letters (LV for pocketbooks), a number or series of numbers (346 for clothing), a pictorial scene, a smell (a fresh fruity fragrance reminiscent of oranges for paint strippers), a sound (the sound of a ringing cash register for notification services that funds have been deposited), a color (pink for insulation), packaging (label for alcoholic beverages), or product configurations (the shape of a lamp).

Before you select, begin use of, and build equity in your trademark, we suggest that a thorough search is conducted to determine whether your selected mark may be in conflict with an already existing mark. More detailed information regarding trademarks can be obtained from the United States Patent and Trademark Office website.

Experienced Trademark Attorneys make a difference.

The U.S. Patent and trade Office has repeatedly listed Baker and Rannells among the top 100 law firms based on the number of trademark applications it has successfully filed each year. We have successfully prosecuted and continue to maintain thousands of trademark applications and registrations throughout the world for our clients. With over 100 years of combined experience, Baker and Rannells can assist you in selecting, filing, registering and developing your trademark.

Domestic and international services include:

  • Trademark search
  • Trademark registration
  • Trademark maintenance
  • Protecting and defending your trademark

In today’s global economy, many of our clients sell their products or offer their services outside of the United States. Baker and Rannells offers international trademark searches. This allows us to assist you with expanding your trademark rights beyond U.S. borders. The prosecution of your trademark in the United States Patent and Trademark Office is only one aspect of what Baker and Rannells can do for you. Our trademark lawyers have established a reputation for enforcing our clients’ trademarks in the marketplace with enforcement actions, anti-counterfeiting measures and when necessary, trademark infringement and counterfeiting actions in Federal Court. We can also assist you with transactional matters including the purchase and/or sale of companies and the goodwill associated with their trademarks and trademark licensing.

Unlike many competing law firms that bill their clients entirely at hourly rates, many trademark services provided by Baker and Rannells are billed at flat fixed rates.

Where to begin.

The first step is recognizing that you need to protect your ideas, product and brand identity. Schedule a no cost initial consultation to meet with one of our experienced trademark attorneys. There’s no obligation. Simply call our office at (908) 722-5640 or send an email using the form on this page. We hope to hear from you soon.