Trademarks and Trade Dress
Practically anything is capable of functioning as a trademark, including a word, a phrase (IF IT IS GOYA IT HAS TO BE GOOD), a letter or letters (LV for pocketbooks), a number or series of numbers (346 for clothing), a pictorial scene, a smell (a fresh fruity fragrance reminiscent of oranges for paint strippers), a sound (the sound of a ringing cash register for notification services that funds have been deposited), a color (pink for insulation), packaging, (a fanciful bottle or label for alcoholic beverages) and product configurations (the shape of a lamp, for example).
Before you select, begin use of and build equity in your trademark, we suggest that a thorough search is undertaken to determine whether your selected mark may be in conflict with an already existing mark. Baker and Rannells has repeatedly been listed among the top 100 law firms by the U.S. Patent and Trademark Office for the number of trademark applications it has successfully filed each year. We have successfully prosecuted and maintain thousands of trademark applications and registrations throughout the world for our clients. Only as a result of our many years of trademark experience can Baker and Rannells assist you in selecting, filing, registering and developing your trademark.
In today’s global economy, many of our clients sell their products or offer their services outside of the United States. Baker and Rannells offers international trademark searches and we can assist you with expanding your trademark rights beyond U.S. borders. The prosecution of your trademark in the United States Patent and Trademark Office is only one aspect of Baker and Rannells’ trademark practice. Our trademark lawyers have established a reputation for enforcing your trademark in the market place with enforcement actions, anti-counterfeiting measures and when necessary trademark infringement and counterfeiting actions in the Federal Courts. We can also assist you with transactional matters including the purchase and/or sale of companies and the good will associated with their trademarks and trademark licensing.
Unlike many competing law firms that bill their clients entirely at hourly rates, many aspects of Baker and Rannells’ trademark practice are billed at flat fixed rates.
Feel free to contact Baker and Rannells for a free trademark consultation. More detailed information regarding trademarks can be obtained from the United States Patent and Trademark Office website, www.uspto.gov.